科勒(中国)投资有限公司
座便器 , 面盆 , 浴室柜 , 浴缸 , 龙头 , 淋浴柱 , 卫浴五金

Associate Marcom Mgr-Digital招聘 - 科勒(中国)投资有限公司

工作经验
5-10年
工作性质
全职
学历要求
本科以上
薪资待遇
25000-30000
招聘人数
发布时间
2021-05-20
工作地点
上海
福利待遇
该职位来源于猎聘Job Description: Reporting to Digital Transformation Senior Manager, the job holder supports to develop advanced digital communication tools and optimize digital communication channels. Based on solid customer and Kitchen&Bath market understanding, provide initiative ideas for online campaigns, and keep closely interaction with target audience via social network sites. ?Assist in developing and driving China digital plan in line with brand strategy, including but not limited to digital eco-system optimization, competitor tracking report, online consumer behavior study, etc.?Manage agencies to provide digital marketing trends and innovations, consumer online behavior and insight report, as well as competitors" activities reports?Manage China digital&social campaigns and supervise the campaign implementation and analysis.?Assist in managing and coordinating Owned Social Media platform management and program initiated, including communication and coordination with social media agencies, as well as internal teams.?E-commerce support: Support EC content build up to keep consistent brand image online and offline and execution of marketing performance campaigns.?Support in Search Marketing and Official Website/mini-program maintenance: well maintain Kohler official websites and mini-program to meet business needs by coordinating agencies and internal parties.Requirement: ? Above 5 years experience and track record in digital and social field. ? Good campaign planning and management skills, highly organized and detail oriented.? Ability to work as both project owner and team member, effectively work under deadlines.? Self-motivated, high self-study ability, high level of energy, strong sense of ownership? Fluent in oral and written English.? Experience in FMCG, beauty, luxury, social/ePR agency is a plus.
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